Models of all shapes and sizes strip off for Marks & Spencer 'sexy shapewear' advert
Marks & Spencer use models of all shapes and sizes for first time ever in a lingerie shoot for print campaign
The new photograph, features six female models of different body shapes wearing black lingerie and black stilettos.
The women wear bras and 50s-style high-waisted knickers, black curve-skimming slips, body-shaping briefs and black lace bodies
The strong image has echoes of the Dove beauty campaign which celebrated the female form in all its guises, not just those of sample-size models.
M&S has chosen to dispense with its celebrity models - including Myleene Klass and Twiggy - in favour of more anonymous 'ordinary' models who represent a much more honest cross-section of women in Britain and are much easier to identify with.
In the television advert the models walk towards the camera in a catwalk manner, dancing to Edwyn Collins' hit A Girl Like You.
The strapline for the campaign is 'For Every Woman You Are' and the response from Britain's females as so far been overwhelmingly positive.
A still from the M&S television advert which featured 'ordinary' models and not celebrities
Marks & Spencer's autumn/winter 2012 stills, featuring models of all shapes, colours, sizes and ages
For their autumn/winter 2012 campaign, M&S chose to dispense with celebrity models such as Myleene Klass and Twiggy in favour of 'real' women
Daily mail
Posted by Editor
on 10:25.
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