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From left: Henrik Johannesson( Vice President of Oriflame Africa), Lady Jaydee, Jamila Mbugua(Kenyan Musician), Klas Kronaas (Managing Director Oriflame East Africa) posing for a photo after announcing them to endorse Oriflame beauty and cosmetic line in East Africa.
Swedish beauty company, Oriflame Cosmetics, has announced the appointment of three renowned Eastafrican celebrities as brand ambassadors. The three Lady Jaydee, Juliana Kanyomozi and Jamila Mbugua, will represent the Oriflame brand in Uganda, Tanzania and Kenya respectively.
The partnership is in line with the company’s growth strategy underlined by growing its East Africa sales force and expansion to other African markets. The strategy is anchored on four main pillars including network marketing, world class service, brands & products and people and culture.
Oriflame East Africa Managing Director, Mr. Klas Kronaas, expressed delight that the East African operation had brought on board authentic brand evangelists who are as passionate about the brand as the company is to nature inspired beauty products.
“Lady Jaydee , Juliana and Jamila have been named because their style and approach to beauty is the ideal representation for the Oriflame brand. They are strong and talented women who many people across East Africa readily identify with,” said Kronaas.
Oriflame East Africa Head of Marketing and Sales Support, Mr. Harry Njagi said the three brand ambassadors will feature in Oriflame’s Catalogue, and will also be engaged in selected brand events to represent the Oriflame brand throughout the year. The partnership will also extend to joint CSR activities with the celebrities.
“Our products - inspired by nature are very popular with women of all ages across East Africa, especially owing to the fact that we have the widest range in personal care and the signing of these three passionate women is expected to deepen our market access and increase our brand visibility,” said Mr. Njagi.
Lady Jaydee is one of the best known female artistes in East Africa and was among the first to sing R & B in Swahili. She has won over 6 Best Female Awards at the prestigious Tanzania Music Awards and many other Awards in the region including collaboration of the year 2011 (Nitafanya) with Kidum and also 2008 (Anita) with Matonya.
She has also recorded with a number of artists including Samba Mapangala (Congo), Chameleone (Uganda), Mad Ice (Uganda / Tanzania), and Mina Nawe (South Africa) amongst others. She is married to Times FM presenter Gardner Habbash.
Uganda’s Juliana is a well known musician, actress and entertainer who has, since 2009, graced East African TV screens as one of the Judges of Tusker Project Fame. She collaborated with Bobi Wine on songs such as: "Taata Wa Baana Yaani?" (Who is the Father of her Kids?) and "Maama Mbiire". She also worked with Sweet Kid on the track "Sirinaayo Mulala" (I don't have anyone else) and with Klear Kut on the song "All I Wanna Know".
Kenya’s Jamila Mbugua is a TV personality, who has worked for various TV stations in Kenya for over 10 years and currently runs a popular show on K24.
Oriflame, which celebrated its 5th anniversary last December, has designated the next 3 years as a period of rapid growth as the company consolidates its East African operations and plans to expand to other African markets.

Posted by Editor on 12:26. Filed under , . You can follow any responses to this entry through the RSS 2.0


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